Telemarketers

Career Overview

Solicit donations or orders for goods or services over the telephone.

Also Known As

  • Telemarketer
  • Telephone Sales Representative (TSR)
  • Telephone Service Representative (TSR)
  • Telesales Representative (Telesales Rep)

Alternate Job Titles

  • Call Agent
  • Call Center Agent
  • Call Center Operator
  • Call Center Representative (Call Center Rep)
  • Call Center Sales Agent
  • Call Center Telemarketer
  • Contact Center Agent
  • Direct Sales Agent
  • Donation Worker
  • Inbound Call Center Agent
  • Inbound Telemarketer
  • Independent Sales Representative (Independent Sales Rep)
  • Inside Sales Representative (Inside Sales Rep)
  • Marketing Processor
  • Outbound Sales Agent

What You'll Do

In this role, your typical responsibilities include:

  • Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.
  • Obtain customer information such as name, address, and payment method, and enter orders into computers.
  • Explain products or services and prices, and answer questions from customers.
  • Record names, addresses, purchases, and reactions of prospects contacted.
  • Maintain records of contacts, accounts, and orders.
  • Answer telephone calls from potential customers who have been solicited through advertisements.
  • Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.

Knowledge You'll Use

You'll need solid knowledge in these areas:

  • Sales and Marketing
  • Customer and Personal Service
  • English Language

Essential Skills

Success in this career requires strong skills in:

  1. Speaking
  2. Persuasion
  3. Active Listening

Key Abilities

This career requires key abilities in:

  • Oral Comprehension
  • Oral Expression
  • Speech Clarity
  • Speech Recognition
  • Written Comprehension
  • Selective Attention
  • Near Vision
  • Problem Sensitivity
  • Written Expression
  • Deductive Reasoning

Work Style

People who excel in this career typically demonstrate:

  • Social Orientation
  • Optimism
  • Perseverance
  • Self-Control
  • Achievement Orientation

What Matters in This Career

This career tends to satisfy these work values:

  • Relationships
  • Support
  • Achievement
  • Independence
  • Recognition

Education & Preparation

Typical Education: High School Diploma - or the equivalent (for example, GED)

On-the-Job Training: Anything beyond short demonstration, up to and including 1 month

Education Details: Usually requires a high school diploma or GED, though some occupations may not.

Experience Required: Some occupations may need little or no previous experience; others require several months to a year of experience. For example, landscaping and groundskeeping workers might require very little training or previous experience, while agricultural equipment operators can benefit from on-the job training.

Technology You'll Use

Popular Technologies & Software

  • Microsoft Excel
  • Microsoft Office software
  • Microsoft Outlook
  • Microsoft PowerPoint
  • Microsoft Word
  • Salesforce software
  • Zoom

Tools & Equipment

  • Autodialing equipment
  • Call recording systems
  • Multiline telephone systems
  • Personal computers
  • Predictive dialers
  • Telephone headsets
  • Wireless telephone headsets

Work Environment

  • Telephone Conversations
  • Contact With Others
  • Spend Time Sitting
  • Importance of Being Exact or Accurate
  • Indoors, Environmentally Controlled

Salary & Job Market

Salary PercentileAnnual Wage
Entry-Level (10th percentile)$24,620
Median$34,410
Top Earners (90th percentile)$48,930

Workers Employed Nationally: 66,430

Related Careers

If you're interested in this career, you might also consider:


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Occupational data sourced from the O*NET OnLine database, developed by the U.S. Department of Labor, Employment and Training Administration. Wage data from the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS), 2024.

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