Career Overview
Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
Also Known As
- Online Services Manager
Alternate Job Titles
- E-Commerce Account Manager
- E-Commerce Administrator
- E-Commerce Analyst
- E-Commerce Assistant
- E-Commerce Associate
- E-Commerce Business Analyst
- E-Commerce Business Channel Specialist
- E-Commerce Clerk
- E-Commerce Coordinator
- E-Commerce Developer
- E-Commerce Digital Marketing Manager (Electronic Commerce Digital Marketing Manager)
- E-Commerce Manager
- E-Commerce Marketing Manager
- E-Commerce Merchandiser
- E-Commerce Merchant
What You'll Do
In this role, your typical responsibilities include:
- Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
- Receive and process payments from customers, using electronic transaction services.
- Create, manage, or automate orders or invoices, using order management or invoicing software.
- Deliver e-mail confirmation of completed transactions and shipment.
- Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
- Purchase new or used items from online or physical sources for resale via retail or auction Web site.
- Determine and set product prices.
Knowledge You'll Use
You'll need solid knowledge in these areas:
- English Language
- Sales and Marketing
- Customer and Personal Service
- Communications and Media
- Administration and Management
- Computers and Electronics
Essential Skills
Success in this career requires strong skills in:
- Reading Comprehension
Key Abilities
This career requires key abilities in:
- Written Comprehension
- Oral Expression
- Written Expression
- Problem Sensitivity
- Oral Comprehension
- Speech Recognition
- Near Vision
- Speech Clarity
- Deductive Reasoning
- Inductive Reasoning
Work Style
People who excel in this career typically demonstrate:
- Dependability
- Attention to Detail
- Achievement Orientation
- Integrity
- Initiative
What Matters in This Career
This career tends to satisfy these work values:
- Independence
- Achievement
- Working Conditions
- Relationships
- Recognition
Education & Preparation
Typical Education: Bachelor's Degree
Related Work Experience Needed: Over 2 years, up to and including 4 years
On-the-Job Training: Over 3 months, up to and including 6 months
Education Details: Most of these occupations require a four-year bachelor's degree, but some do not.
Experience Required: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Technology You'll Use
Popular Technologies & Software
- Adobe Photoshop
- AJAX
- Apple macOS
- C#
- Extensible markup language XML
- Google Analytics
- Hypertext markup language HTML
- Intuit QuickBooks
- JavaScript
Tools & Equipment
- Credit card machines
- Desktop computers
- Dot matrix printers
- External hard drives
- Label printers
- Laser facsimile machines
- Personal computers
- Tablet computers
- Thumb drives
Work Environment
- Indoors, Environmentally Controlled
- Telephone Conversations
- Freedom to Make Decisions
- Face-to-Face Discussions with Individuals and Within Teams
Salary & Job Market
Wages reported for the broader Business Operations Specialists, All Other occupational group (BLS 2024), which includes Online Merchants.
| Salary Percentile | Annual Wage |
|---|---|
| Entry-Level (10th percentile) | $46,230 |
| Median | $81,270 |
| Top Earners (90th percentile) | $147,830 |
Workers Employed Nationally: 1,128,200
Related Careers
If you're interested in this career, you might also consider:
Marketing Managers
Education: Bachelor's Degree
Median Salary: $161,030
Sales Managers
Education: Bachelor's Degree
Median Salary: $138,060
Wholesale and Retail Buyers, Except Farm Products
Education: Bachelor's Degree
Median Salary: Varies
Market Research Analysts and Marketing Specialists
Education: Bachelor's Degree
Median Salary: $76,950
Advertising Sales Agents
Education: Bachelor's Degree
Median Salary: $61,460
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Occupational data sourced from the O*NET OnLine database, developed by the U.S. Department of Labor, Employment and Training Administration. Wage data from the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS), 2024.

