Retail Salespersons

Career Overview

Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.

Also Known As

  • Sales Associate
  • Sales Clerk
  • Sales Consultant
  • Sales Person

Alternate Job Titles

  • Art Dealer
  • Art Objects Salesperson
  • Auto Dealer
  • Automobile Accessories Salesperson
  • Automobile Salesman
  • Automobiles Salesperson
  • Automotive Salesperson
  • Bakery Clerk
  • Bargain Table Clerk
  • Beauty Advisor
  • Beauty Consultant
  • Beauty Counselor
  • Boats and Marine Supplies Sales Representative
  • Books Salesperson
  • Car Dealer

What You'll Do

In this role, your typical responsibilities include:

  • Greet customers and ascertain what each customer wants or needs.
  • Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
  • Compute sales prices, total purchases, and receive and process cash or credit payment.
  • Prepare merchandise for purchase or rental.
  • Answer questions regarding the store and its merchandise.
  • Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
  • Demonstrate use or operation of merchandise.

Knowledge You'll Use

You'll need solid knowledge in these areas:

  • Sales and Marketing
  • Customer and Personal Service
  • English Language

Essential Skills

Success in this career requires strong skills in:

  1. Persuasion
  2. Active Listening
  3. Speaking
  4. Service Orientation

Key Abilities

This career requires key abilities in:

  • Oral Expression
  • Oral Comprehension
  • Speech Recognition
  • Speech Clarity
  • Problem Sensitivity
  • Written Expression
  • Written Comprehension
  • Information Ordering
  • Near Vision
  • Selective Attention

Work Style

People who excel in this career typically demonstrate:

  • Social Orientation
  • Optimism
  • Dependability
  • Cooperation
  • Perseverance

What Matters in This Career

This career tends to satisfy these work values:

  • Relationships
  • Support
  • Achievement
  • Independence
  • Recognition

Education & Preparation

Typical Education: High School Diploma - or the equivalent (for example, GED)

On-the-Job Training: Over 1 month, up to and including 3 months

Education Details: Usually requires a high school diploma or GED, though some occupations may not.

Experience Required: Some occupations may need little or no previous experience; others require several months to a year of experience. For example, landscaping and groundskeeping workers might require very little training or previous experience, while agricultural equipment operators can benefit from on-the job training.

Technology You'll Use

Popular Technologies & Software

  • Adobe Acrobat
  • Adobe Creative Cloud software
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Apple macOS
  • Autodesk AutoCAD
  • Eclipse IDE
  • Facebook
  • Google Docs

Tools & Equipment

  • Adjustable widemouth pliers
  • Adjustable wrenches
  • Barcode scanners
  • Cash registers
  • Clothing irons
  • Clothing steamers
  • Computerized cash registers
  • Credit card processing machines
  • Desktop computers
  • Electronic funds transfer EFT terminals
  • Gas consoles
  • Hammers
  • Handheld calculators
  • Ladders
  • Lottery machines

Work Environment

  • Contact With Others
  • Face-to-Face Discussions with Individuals and Within Teams
  • Telephone Conversations
  • Deal With External Customers or the Public in General
  • Work With or Contribute to a Work Group or Team

Salary & Job Market

Salary PercentileAnnual Wage
Entry-Level (10th percentile)$25,600
Median$34,580
Top Earners (90th percentile)$47,930

Workers Employed Nationally: 3,800,250

Related Careers

If you're interested in this career, you might also consider:


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Occupational data sourced from the O*NET OnLine database, developed by the U.S. Department of Labor, Employment and Training Administration. Wage data from the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS), 2024.

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