Career Overview
Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.
Also Known As
- Sales Associate
- Sales Clerk
- Sales Consultant
- Sales Person
Alternate Job Titles
- Art Dealer
- Art Objects Salesperson
- Auto Dealer
- Automobile Accessories Salesperson
- Automobile Salesman
- Automobiles Salesperson
- Automotive Salesperson
- Bakery Clerk
- Bargain Table Clerk
- Beauty Advisor
- Beauty Consultant
- Beauty Counselor
- Boats and Marine Supplies Sales Representative
- Books Salesperson
- Car Dealer
What You'll Do
In this role, your typical responsibilities include:
- Greet customers and ascertain what each customer wants or needs.
- Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
- Compute sales prices, total purchases, and receive and process cash or credit payment.
- Prepare merchandise for purchase or rental.
- Answer questions regarding the store and its merchandise.
- Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
- Demonstrate use or operation of merchandise.
Knowledge You'll Use
You'll need solid knowledge in these areas:
- Sales and Marketing
- Customer and Personal Service
- English Language
Essential Skills
Success in this career requires strong skills in:
- Persuasion
- Active Listening
- Speaking
- Service Orientation
Key Abilities
This career requires key abilities in:
- Oral Expression
- Oral Comprehension
- Speech Recognition
- Speech Clarity
- Problem Sensitivity
- Written Expression
- Written Comprehension
- Information Ordering
- Near Vision
- Selective Attention
Work Style
People who excel in this career typically demonstrate:
- Social Orientation
- Optimism
- Dependability
- Cooperation
- Perseverance
What Matters in This Career
This career tends to satisfy these work values:
- Relationships
- Support
- Achievement
- Independence
- Recognition
Education & Preparation
Typical Education: High School Diploma - or the equivalent (for example, GED)
On-the-Job Training: Over 1 month, up to and including 3 months
Education Details: Usually requires a high school diploma or GED, though some occupations may not.
Experience Required: Some occupations may need little or no previous experience; others require several months to a year of experience. For example, landscaping and groundskeeping workers might require very little training or previous experience, while agricultural equipment operators can benefit from on-the job training.
Technology You'll Use
Popular Technologies & Software
- Adobe Acrobat
- Adobe Creative Cloud software
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Apple macOS
- Autodesk AutoCAD
- Eclipse IDE
- Google Docs
Tools & Equipment
- Adjustable widemouth pliers
- Adjustable wrenches
- Barcode scanners
- Cash registers
- Clothing irons
- Clothing steamers
- Computerized cash registers
- Credit card processing machines
- Desktop computers
- Electronic funds transfer EFT terminals
- Gas consoles
- Hammers
- Handheld calculators
- Ladders
- Lottery machines
Work Environment
- Contact With Others
- Face-to-Face Discussions with Individuals and Within Teams
- Telephone Conversations
- Deal With External Customers or the Public in General
- Work With or Contribute to a Work Group or Team
Salary & Job Market
| Salary Percentile | Annual Wage |
|---|---|
| Entry-Level (10th percentile) | $25,600 |
| Median | $34,580 |
| Top Earners (90th percentile) | $47,930 |
Workers Employed Nationally: 3,800,250
Related Careers
If you're interested in this career, you might also consider:
Counter and Rental Clerks
Education: High School Diploma - or the equivalent (for example, GED)
Median Salary: $38,540
Door-to-Door Sales Workers, News and Street Vendors, and Related Workers
Education: Less than a High School Diploma
Median Salary: $34,530
Stockers and Order Fillers
Education: High School Diploma - or the equivalent (for example, GED)
Median Salary: $37,090
Demonstrators and Product Promoters
Education: High School Diploma - or the equivalent (for example, GED)
Median Salary: $37,960
First-Line Supervisors of Retail Sales Workers
Education: High School Diploma - or the equivalent (for example, GED)
Median Salary: $47,320
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Occupational data sourced from the O*NET OnLine database, developed by the U.S. Department of Labor, Employment and Training Administration. Wage data from the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS), 2024.

