Career Overview
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Also Known As
- Advertising Manager (Ad Manager)
- Communications Manager
- Promotions Director
- Promotions Manager
Alternate Job Titles
- Account Director
- Account Executive
- Account Manager
- Account Specialist
- Advertising Account Executive (Ad Account Executive)
- Advertising Account Manager (Ad Account Manager)
- Advertising Agency Manager (Ad Agency Manager)
- Advertising Campaign Manager (Ad Campaign Manager)
- Advertising Coordinator (Ad Coordinator)
- Advertising Director (Ad Director)
- Advertising Executive (Ad Executive)
- Advertising Manager (Ad Manager)
- Advertising Operations Manager (Ad Operations Manager)
- Advertising Production Manager
- Advertising Sales Manager (Ad Sales Manager)
What You'll Do
In this role, your typical responsibilities include:
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Plan and execute advertising policies and strategies for organizations.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Knowledge You'll Use
You'll need solid knowledge in these areas:
- Sales and Marketing
- English Language
- Communications and Media
- Customer and Personal Service
- Administration and Management
Essential Skills
Success in this career requires strong skills in:
- Active Listening
- Speaking
- Critical Thinking
- Social Perceptiveness
- Reading Comprehension
- Writing
- Judgment and Decision Making
Key Abilities
This career requires key abilities in:
- Oral Expression
- Oral Comprehension
- Written Comprehension
- Speech Clarity
- Speech Recognition
- Deductive Reasoning
- Written Expression
- Fluency of Ideas
- Originality
- Near Vision
Work Style
People who excel in this career typically demonstrate:
- Leadership Orientation
- Innovation
- Social Orientation
- Achievement Orientation
- Self-Confidence
What Matters in This Career
This career tends to satisfy these work values:
- Achievement
- Working Conditions
- Recognition
- Independence
- Relationships
Education & Preparation
Typical Education: Bachelor's Degree
Related Work Experience Needed: Over 4 years, up to and including 6 years
On-the-Job Training: Anything beyond short demonstration, up to and including 1 month
Education Details: Most of these occupations require a four-year bachelor's degree, but some do not.
Experience Required: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Technology You'll Use
Popular Technologies & Software
- Adobe Acrobat
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Extensible markup language XML
- Google Analytics
- HubSpot software
Tools & Equipment
- Computer data input scanners
- Desktop computers
- Handheld computers
- Laptop computers
- Laser facsimile machines
- Multi-line telephone systems
- Notebook computers
- Personal computers
- Personal digital assistants PDA
- Photocopying equipment
- Scanners
- Tablet computers
Work Environment
- Face-to-Face Discussions with Individuals and Within Teams
- Telephone Conversations
- Contact With Others
- Indoors, Environmentally Controlled
Salary & Job Market
| Salary Percentile | Annual Wage |
|---|---|
| Entry-Level (10th percentile) | $63,000 |
| Median | $126,960 |
| Top Earners (90th percentile) | >$239,200 |
Workers Employed Nationally: 21,100
Related Careers
If you're interested in this career, you might also consider:
Advertising Sales Agents
Education: Bachelor's Degree
Median Salary: $61,460
Marketing Managers
Education: Bachelor's Degree
Median Salary: $161,030
Market Research Analysts and Marketing Specialists
Education: Bachelor's Degree
Median Salary: $76,950
Search Marketing Strategists
Education: Bachelor's Degree
Median Salary: $76,950
Public Relations Specialists
Education: Bachelor's Degree
Median Salary: $69,780
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Occupational data sourced from the O*NET OnLine database, developed by the U.S. Department of Labor, Employment and Training Administration. Wage data from the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS), 2024.