Producers and Directors

Career Overview

Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

Also Known As

  • Artistic Director
  • Director
  • News Producer
  • Producer

Alternate Job Titles

  • Animation Director
  • Animation Producer
  • Art Framing Manager
  • Artistic Director
  • Broadcast News Producer
  • Broadcast Producer
  • Casting Director
  • Commercial Director
  • Content Producer
  • Creative Director
  • Creative Producer
  • Digital Media Manager
  • Digital Media Producer
  • Digital Producer
  • Director

What You'll Do

In this role, your typical responsibilities include:

  • Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.
  • Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.
  • Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.
  • Research production topics using the internet, video archives, and other informational sources.
  • Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.
  • Study and research scripts to determine how they should be directed.
  • Supervise and coordinate the work of camera, lighting, design, and sound crew members.

Knowledge You'll Use

You'll need solid knowledge in these areas:

  • Communications and Media
  • English Language
  • Telecommunications
  • Computers and Electronics

Essential Skills

Success in this career requires strong skills in:

  1. Active Listening
  2. Reading Comprehension
  3. Speaking
  4. Critical Thinking
  5. Monitoring
  6. Social Perceptiveness
  7. Coordination
  8. Writing
  9. Time Management
  10. Management of Personnel Resources

Key Abilities

This career requires key abilities in:

  • Oral Expression
  • Oral Comprehension
  • Deductive Reasoning
  • Problem Sensitivity
  • Speech Clarity
  • Written Comprehension
  • Originality
  • Written Expression
  • Speech Recognition
  • Information Ordering

Work Style

People who excel in this career typically demonstrate:

  • Innovation
  • Leadership Orientation
  • Self-Confidence
  • Adaptability
  • Achievement Orientation

What Matters in This Career

This career tends to satisfy these work values:

  • Independence
  • Recognition
  • Achievement
  • Relationships
  • Working Conditions

Education & Preparation

Typical Education: Bachelor's Degree

Related Work Experience Needed: Over 1 year, up to and including 2 years

On-the-Job Training: Anything beyond short demonstration, up to and including 1 month

Education Details: Most of these occupations require a four-year bachelor's degree, but some do not.

Experience Required: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Technology You'll Use

Popular Technologies & Software

  • Adobe Acrobat
  • Adobe After Effects
  • Adobe Creative Cloud software
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Asana
  • Atlassian Confluence
  • Atlassian JIRA
  • Canva

Tools & Equipment

  • Apple iMacs
  • Apple iPads
  • Dell Notebooks
  • Digital video cameras
  • Electronic news gathering ENG cameras
  • Grass Valley Ignite Automated Production System
  • Laptop computers
  • Lens finders
  • Multi-line telephone systems
  • Multimedia editing equipment
  • Newsroom digital audio workstations
  • Notebook computers
  • Personal computers
  • Robotic cameras
  • Sound mixing equipment

Work Environment

  • E-Mail
  • Work With or Contribute to a Work Group or Team
  • Telephone Conversations
  • Contact With Others
  • Frequency of Decision Making

Salary & Job Market

Salary PercentileAnnual Wage
Entry-Level (10th percentile)$43,060
Median$83,480
Top Earners (90th percentile)$198,530

Workers Employed Nationally: 145,270

Related Careers

If you're interested in this career, you might also consider:


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Occupational data sourced from the O*NET OnLine database, developed by the U.S. Department of Labor, Employment and Training Administration. Wage data from the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS), 2024.

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