Career Overview
Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.
Also Known As
- Artistic Director
- Director
- News Producer
- Producer
Alternate Job Titles
- Animation Director
- Animation Producer
- Art Framing Manager
- Artistic Director
- Broadcast News Producer
- Broadcast Producer
- Casting Director
- Commercial Director
- Content Producer
- Creative Director
- Creative Producer
- Digital Media Manager
- Digital Media Producer
- Digital Producer
- Director
What You'll Do
In this role, your typical responsibilities include:
- Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.
- Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.
- Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.
- Research production topics using the internet, video archives, and other informational sources.
- Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.
- Study and research scripts to determine how they should be directed.
- Supervise and coordinate the work of camera, lighting, design, and sound crew members.
Knowledge You'll Use
You'll need solid knowledge in these areas:
- Communications and Media
- English Language
- Telecommunications
- Computers and Electronics
Essential Skills
Success in this career requires strong skills in:
- Active Listening
- Reading Comprehension
- Speaking
- Critical Thinking
- Monitoring
- Social Perceptiveness
- Coordination
- Writing
- Time Management
- Management of Personnel Resources
Key Abilities
This career requires key abilities in:
- Oral Expression
- Oral Comprehension
- Deductive Reasoning
- Problem Sensitivity
- Speech Clarity
- Written Comprehension
- Originality
- Written Expression
- Speech Recognition
- Information Ordering
Work Style
People who excel in this career typically demonstrate:
- Innovation
- Leadership Orientation
- Self-Confidence
- Adaptability
- Achievement Orientation
What Matters in This Career
This career tends to satisfy these work values:
- Independence
- Recognition
- Achievement
- Relationships
- Working Conditions
Education & Preparation
Typical Education: Bachelor's Degree
Related Work Experience Needed: Over 1 year, up to and including 2 years
On-the-Job Training: Anything beyond short demonstration, up to and including 1 month
Education Details: Most of these occupations require a four-year bachelor's degree, but some do not.
Experience Required: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Technology You'll Use
Popular Technologies & Software
- Adobe Acrobat
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Asana
- Atlassian Confluence
- Atlassian JIRA
- Canva
Tools & Equipment
- Apple iMacs
- Apple iPads
- Dell Notebooks
- Digital video cameras
- Electronic news gathering ENG cameras
- Grass Valley Ignite Automated Production System
- Laptop computers
- Lens finders
- Multi-line telephone systems
- Multimedia editing equipment
- Newsroom digital audio workstations
- Notebook computers
- Personal computers
- Robotic cameras
- Sound mixing equipment
Work Environment
- Work With or Contribute to a Work Group or Team
- Telephone Conversations
- Contact With Others
- Frequency of Decision Making
Salary & Job Market
| Salary Percentile | Annual Wage |
|---|---|
| Entry-Level (10th percentile) | $43,060 |
| Median | $83,480 |
| Top Earners (90th percentile) | $198,530 |
Workers Employed Nationally: 145,270
Related Careers
If you're interested in this career, you might also consider:
Media Technical Directors/Managers
Education: Bachelor's Degree
Median Salary: $83,480
Media Programming Directors
Education: Bachelor's Degree
Median Salary: $83,480
Film and Video Editors
Education: Bachelor's Degree
Median Salary: $70,980
Art Directors
Education: Bachelor's Degree
Median Salary: $111,040
Talent Directors
Education: Bachelor's Degree
Median Salary: $83,480
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Occupational data sourced from the O*NET OnLine database, developed by the U.S. Department of Labor, Employment and Training Administration. Wage data from the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS), 2024.

