Career Overview
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Also Known As
- Communications Director
- Community Relations Director
- Public Affairs Director
- Public Relations Director (PR Director)
Alternate Job Titles
- Business Development Director
- Campaign Manager
- Communications Director
- Communications Manager
- Community Director
- Community Engagement Manager
- Community Manager
- Community Relations Director
- Customer Service Manager
- Development Director
- Information Director
- Marketing and Communications Manager
- Marketing Communications Manager
- Public Affairs Director
- Public Information Director
Work Style
People who excel in this career typically demonstrate:
- Cooperation
- Social Orientation
- Dependability
- Leadership Orientation
- Self-Confidence
Technology You'll Use
Popular Technologies & Software
- Adobe Acrobat
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Canva
- Google Analytics
- Google Docs
Tools & Equipment
- Computer scanners
- Desktop computers
- Laptop computers
- Multi-line telephone systems
- Personal computers
- Photocopying equipment
Salary & Job Market
| Salary Percentile | Annual Wage |
|---|---|
| Entry-Level (10th percentile) | $78,880 |
| Median | $138,520 |
| Top Earners (90th percentile) | >$239,200 |
Workers Employed Nationally: 76,060
Related Careers
If you're interested in this career, you might also consider:
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Market Research Analysts and Marketing Specialists
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Occupational data sourced from the O*NET OnLine database, developed by the U.S. Department of Labor, Employment and Training Administration. Wage data from the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS), 2024.